The importance of bringing water to underserved areas has never been more acute. Water missions are set up to provide new sources of water to communities and to create new storage facilities to hold rainwater. Thankfully, most of the world is connected to the Internet, so communities that have water shortages can link up with websites dedicated to addressing these kinds of problems. The important task for water mission websites is to be found quickly via search engines. To do so, your water mission website should be created using three principles:
Good Design – Your topics should be presented in a logical manner using an attractive design and useful graphics. You should create vertical channels of content, known as silos, that each concentrates on one important aspect of your message. You need to place intra-site links up, down and across your silos for optimum results. Many organizations choose to create WordPress websites, because of their ease of use, flexibility and variety.
Good Content – Your content should be well-written and grammatical. You need to decide on a set of keywords that you repeat several times on each web page. These keywords enable search engine “crawlers” to understand and classify you site correctly. The search engines assign a Page Rank to each web page – the higher the rank, the closer to page one will your search results appear. This is turn helps elevate the number of visitors to your site. If you need help creating the right kind of content to your website, hire the services of an experienced freelance writer who know how to structure content that will be ranked highly by web crawlers.
Good Backlinks – One of the keys of search engine optimization (SEO) is to make sure your website has backlinks from authoritative sites. Backlinks originate on other websites via anchor text that contains a hyperlink to your website. The anchor text is usually one of your keywords. An authoritative site is one that already has a high Page Rank. By linking to you, some good “link juice” spills onto your site, which tends to raise your Page Rank. You can have links judiciously placed on high rank websites that share a common theme with yours, and thus garner a significant search engine boost. Check backlinks using an Internet tool to let you know who is linking to you and what their Page Ranks are.
There is a lot involved in making your water mission website successful. The Internet is full of educational resources to teach you how, as well as ads for reputable SEO firms that can help you achieve a high rank and many visitors.